Closing Keynote | The New WOW Effect: Purpose-Driven Innovation in a Dynamic Legal Landscape

In an era defined by rapid technological advances legal professionals find themselves at the heart of change. In his talk, Carlos Grau, seasoned innovation strategist and former CEO of Mobile World Capital Barcelona, explores how in-house legal teams can play a pivotal role in shaping a purpose-driven approach to innovation. Drawing on decades of experience across the tech and business sectors, Grau introduces The New WOW Effect—a human-centered paradigm where innovation aligns with ethical leadership, social impact, and strategic foresight.

With relevant case studies from Microsoft, Mobile World Capital, and other global initiatives, this session will empower legal professionals to become innovation enablers, ethical stewards, and strategic business advisors in their organizations. Discover how to turn legal challenges into innovation opportunities and position your legal team as a key driver of sustainable and responsible growth.